ArthroLead Free UA case study: process stabilisation and 90% ROI in the joint niche
- levidkerington
- 6 days ago
- 6 min read
This case study is an excellent example of how monitoring indicators and working with processes allows you to maintain profitability even during active scaling. This is not about a one-time successful flood, but about a controlled model where each stage — from traffic to lead processing — affects the final result.
ArthroLead Free in Ukraine is a familiar offer for the joint niche, but the Free format imposes strict requirements on approval and traffic quality. That is why it is important to look not only at ROI, but also at how it is achieved. Below, we have compiled a brief report of key indicators to immediately assess the scale and effectiveness of the campaign:
GEO: Ukraine
Traffic source: Facebook
Format: VSL
Period: 01.01.2026 19.01.2026
ROI: ~90%
Final approval: 25.7%
Net profit: maintained thanks to stable economy amid volume growth
These figures are not important in themselves. They show that even in the Free model, it is possible to maintain margins if scaling goes hand in hand with lead quality control, call centre operations and rapid analytics. This is the basis for the further analysis of the case.
Context and market conditions
The winter period traditionally increases demand in the joint niche. Low temperatures, increased stress on the musculoskeletal system, and exacerbation of chronic discomfort generate stable interest in related products. For arbitrage, this means greater audience attention, but at the same time, stricter requirements for traffic quality and lead management.
ArthroLead Free is already familiar to the Ukrainian market, so the "novelty" factor did not play a key role. The main challenge was the Free model itself, where the user receives a free package or sample. This format lowers the barrier to entry but makes approval a critical indicator. Without stable order confirmation, the campaign's economics quickly lose balance, even with good traffic.
External conditions in Ukraine created additional pressure. Power outages directly affected call centre connectivity and application processing speed. Some leads could not be processed in a timely manner, which increased the risk of refusals and losses. In such conditions, working with the offer required not a standard approach, but constant adaptation of processes to the real situation.
Problem: instability at the start
At the start of scaling, it became apparent that the increase in traffic volume did not result in a proportional increase in results. Approvals began to behave erratically: the indicator fluctuated from day to day and periodically fell below the target values. This is critical for the Free model, as even a few percent drop quickly eats into margins and calls into question the profitability of the campaign.
The problem was not the number of leads, but the lack of a controlled system for processing them. Some applications did not meet operators' expectations, while others were lost due to delays or irrelevant promises at the promotion stage. In such a situation, simply increasing traffic only exacerbated the imbalance. Here are the key factors of instability:
uneven lead quality with increasing volumes;
call centre overload on certain days;
lack of quick feedback between the call centre and buyers.
As a result, it became clear that the task was not to "flood more," but to build a manageable model. Without stabilising the approval process, Free-offer quickly turns from a working tool into a source of constant losses, regardless of traffic volumes.
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EnsoTraffic's role: operational partnership
EnsoTraffic played a much broader role in this case than a classic affiliate programme. The work was structured as operational management of the process, where the focus was not on traffic volumes but on its effectiveness. The team participated in key decisions and accompanied the campaign at all stages – from testing to scaling.
This approach helped ease the typical stress of the start-up period, when performance is still unstable and costs are growing faster than revenue. Instead of waiting for things to "even out," processes were adjusted in real time, taking into account actual data from the call centre and lead behaviour. Here are the key elements of the operational partnership:
Commerce. At the start, above-market conditions were provided with a bump in payments, which allowed the team to calmly go through the testing phase without pressure on the economy.
Promo-CC connection. Creatives and VSLs were adapted to the actual scripts of the operators so that the customer's expectations fully matched what they heard during the call.
Analytical feedback. The call centre regularly reported the reasons for refusals to buyers, which made it possible to quickly adjust promotions and improve the quality of leads.
It is this interaction that transforms our partner from an "access point to offers" into a working tool for scaling. The ENSO partner programme offers various proven nutra offers not as an isolated product, but as part of a system where our constant support, analytics and operational participation are available, which directly affects the final result.
Need a partner who participates in the process, not just issues offers?
Join ENSO TRAFFIC and work with a team that supports you during the testing phase, helps you maintain your budget, and accompanies you every step of the way as you scale up.
Results in numbers
The analytics screen clearly shows what the real picture looked like when working with ArthroLead Free UA. When scaling traffic, the key task was not just to increase the number of applications, but to maintain control over the quality of leads and final approval. These indicators determine whether the Free model remains economically viable.
The overall figures confirm that the campaign developed in a controlled manner. The share of valid leads remained stable, and the final confirmation rate did not "drop" even with the increase in volume. This means that traffic, promotion, and call centre work moved in the same direction, without any imbalances on either side. Here are the key indicators for the period:
Total leads: 1,437
Valid leads: 1,118
Accepted (confirmed): 369
Trash/rejected: 319/749
Final approval: 25.7%
The dynamics are worth noting separately. The team managed to reach a load of up to 70 leads per day without losing the stability of confirmations. Approval remained within the working range throughout the entire period, which allowed us to maintain the campaign's economy and record the result in the form of a stable ROI. This once again confirms that process control is more important than the pursuit of maximum volumes.
Do you work internally and want to see predictable figures rather than chaos in your reports?
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Conclusion
The ArthroLead Free UA case shows that stable results in the Free model do not appear by chance. ROI ~90% was the result of systematic work with indicators, not a one-time successful launch. The key factor was the understanding that scaling without control quickly destroys the economy, even in the seasonally strong joint niche.
The main conclusion lies in the approach. EnsoTraffic helps experienced teams build a sustainable business model based on deep analytics, lead quality, and constant feedback from the call centre. In this case, the result was achieved through clear synchronisation of buying and operational processes, where promotion, call centres and analytics worked as a single system.
It is this format of cooperation that determines the value of the partnership. Our partner ENSO offers nutra not as an abstract direction with "cheap traffic", but as an environment for controlled growth, where numbers matter and decisions are made based on real data. You can learn more about what nutra is in general in our blog in an interesting article.
FAQ
Is an offer like ArthroLead Free suitable for beginners?
The offer can be launched by beginners, but the Free model requires discipline. Without understanding approval, CC work, and analytics, the risks are high. Therefore, it is better to start with the support or guidance of an experienced team in the nutra industry.
What approval rate is considered normal for Free offers?
For the joint niche in winter, 25-30% is the working range. Below that, the economy is at risk. Above that, the result is high-quality synchronisation of traffic and CC.
Is it possible to scale the Free model without losing ROI?
Yes, but only with quality control. Scaling without feedback from the call centre almost always leads to a drop in performance in internal offers.
What role does the affiliate programme play?
The affiliate programme sets the framework. In the case of EnsoTraffic, it is not just access to the offer, but operational participation: analytics, commerce, working with the call centre. This is what allows us to maintain a stable ROI.
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