Case study: Selling Cardioser for hypertension through Google Ads

In winter and spring, the demand for solutions to blood pressure problems is growing rapidly – it is during this period that people are actively looking for how to make money on seasonal demand by launching hypertension campaigns. Due to the cold, stress after the holidays and exacerbation of chronic diseases, millions of Ukrainians have high blood pressure, which creates strong search traffic on Google. This case study proves that affiliate offers in medicine, if properly set up, can be not only relevant but also consistently profitable.

Sales of Cardioser through Google Ads in January-April showed clear efficiency: more than $11,000 in net profit, ROI of almost 74% and more than 5,000 leads. The campaign was built on targeted traffic, seasonal demand, and simple landing pages with a clear offer. All of this allowed us to achieve high results even with an average uplift.

Seasonality and search demand: why is it easy to make money with Google now?

Since the beginning of January, the number of searches for "hypertension treatment" has been growing significantly on Google. This is a stable trend that continues until the end of April. The reason is simple: during this period, the body experiences increased stress: cold causes vasospasm, stress after the holidays increases the risk of hypertensive crises, and winter vitamin deficiency exacerbates chronic diseases. It is at this time that the audience is actively looking for remedies for hypertension, and the demand for such products in the search is growing rapidly.

The main reasons for the growth in demand from January to April:

• Low air temperature causes blood vessels to constrict and pressure to rise;

• stress after the New Year holidays and a change in the usual rhythm of life;

• increased symptoms in people with chronic diseases;

• insufficient physical activity and physical inactivity in winter;

• intensifying the search for alternatives to pharmacy drugs.

In such conditions, competition on Google remains low, the cost of conversions is minimal, and traffic is ready to buy. This is the answer to the question of how to make money on seasonal demand using search-engine advertising campaigns.

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Advertising approach – search, retargeting, banners

To fully unlock the potential of Google Ads for arbitrage in the medical niche, the campaign was built on three key areas: search advertising, retargeting and banners. The focus was on key queries with a clear intent – we selected wording that directly addressed the user's problem, such as "how to lower blood pressure quickly" or "remedies for hypertension without a prescription". This allowed us to hit the target and improve the quality of traffic already at the stage of ad serving.

What exactly worked in the advertising approach:

1. Collecting semantics with hot queries: "hypertension treatment", "blood pressure pills", "natural blood pressure remedies".

2. Ads with USPs: "Cardioser – no prescription, no side effects, approved by cardiologists".

3. Banner ads in KMS and Discovery with messages such as: "Cardioser normalises blood pressure in 7 days".

4. Retargeting users who searched for heart health or read about blood pressure.

5. Simple and clear Call to Action – "Order now with a discount".

An integrated approach made it possible to reach both those who are looking for a solution right now and those who have already shown interest but have not yet made a decision. It was this tactic that allowed us to collect a stable volume of applications and achieve a high ROI.

Converting landing pages: simplicity and trust

The effectiveness of the campaign was largely ensured by the landing pages, which were designed to be as simple as possible. At the centre is a clear USP: "Cardioser is a natural remedy approved by Ukrainian cardiologists". Users immediately saw certificates, reviews, arguments from doctors – everything that inspires trust. Affiliate offers in medicine require a special approach, where trust in the product becomes a key factor when choosing health products.

In conjunction with Google Ads for arbitrage, a simple one-page landing page performs better than complex multi-level funnels. CTR increases because the user receives an answer to his or her request immediately. The time spent on the page is kept at a high level thanks to clear content, and conversions are consistently high. This proves once again that arbitrage for pressure products works more efficiently when the focus is not on the number of elements, but on a clear message and user experience.

Campaign results – analytics and ROI

Cardioser's advertising campaign demonstrated how properly configured arbitrage on pressure products can generate stable profits even with an average upsell. The project lasted several months and was based on working with warm search traffic through Google Ads. The campaign showed high profitability due to a successful combination of seasonal demand and finely tuned advertising tools.

Key campaign figures:

1. GEO:

2. The source of traffic: Google Ads

3. The period of the bay: 17.01.25 – to date

4. Costs: $15,282

5. Earnings: $26,510

6. Profit: $11,228

7. ROI: 73,47%

8. Number of leads: 5660

9. Apr: 1205 leads (21.3 per cent)

10. Rate for a confirmed lead: $22

These results prove that a properly chosen launch period, competent work with requests and optimisation of advertising campaigns allow to achieve stable profits even without maximum upsell. Cardioser's case has become an example of how arbitrage on pressure products can work according to the "smart seasonality" model, bringing real profit through precise work with targeted traffic during peak demand.

Conclusions and advice for arbitrators

Working with "intentional" traffic is the basis for effective arbitrage in narrow niches. On Google, users create their own queries, and the arbitrageur's task is to provide them with a clear answer at the right time. To promote products such as remedies for hypertension, it is very important to use relevant ads and simple landing pages that do not overload with information. A clear USP, a clear benefit, and a focus on solving the problem work best.

In such conditions, affiliate offers in medicine are excellent, as they are based on real demand and the specific needs of the audience. At the same time, Google Ads often wins over Facebook in narrow niches: it is easier to work with hot requests and avoid unnecessary costs for convincing a cold audience. It is also important to avoid common mistakes: a lot of generic keywords, complex landing pages without a clear offer, and a lack of retargeting. Proper work with seasonal interest allows you to generate stable profits with minimal risks.

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Advice for arbitrators who want to enter the medical field

Entering the healthcare niche opens up great opportunities for those who know how to work with analytics, testing and scaling. You should start with narrow offers and simple connections, gradually expanding your campaigns to new keys, audiences, and formats. Google Ads for arbitrage remains one of the best tools for this, as it is here that you can collect targeted traffic, test hypotheses on small budgets, and quickly scale successful connections.

To effectively expand campaigns in the medical niche, it is important to:

1. Test different variants of USP: course, speed of action, doctors' recommendations.

2. Try several ad formats – text, banners, videos.

3. Optimise traffic for specific regions – smaller cities often provide cheaper click-throughs and higher upsells.

4. Separate campaigns by device type and test mobile traffic separately.

Working in the medical vertical requires systematic approach, but with the right approach, it allows you to build a consistently profitable arbitrage business.