Case Study: Selling MicoSave fungus remedy through Google Ads

Spring opens up not only the tourist season, but also new opportunities for increased demand for healthcare products. It is at this time that products for the prevention and treatment of fungal diseases of the feet become particularly relevant. People plan their holidays more actively, visit gyms, swimming pools and saunas more often, and therefore pay more attention to the condition of their feet. This creates the perfect foundation for launching seasonal advertising campaigns.

Properly configured Google Ads for nutra helps to effectively communicate the solution to the target audience at the best possible time. Open shoes, the desire to look well-groomed, and fungus prevention all reinforce emotional triggers that motivate people to make a quick purchase. That is why launching an advertising campaign during this period can significantly increase conversion.

The promotion of MicoSave athlete's foot remedy through traffic arbitrage for medical products has become a great example of how to use seasonal relevance to generate stable profits. Next, let's look at what strategies worked best and what you need to consider repeat the success.

Why spring is the perfect time to launch a fungus offer

Spring is the period when seasonal offers for arbitrage show maximum efficiency. Open shoes, beach season, and increased activity of people make the problem of fungus more visible and painful for the target audience. It is at this time that users are more actively looking for a solution that allows you to sell remedy for athlete's feet with a high conversion rate.

The main reasons for launching the offer in spring:

• open shoes make the fungus problem visible even to others;

• More visits to swimming pools, saunas and gyms means a higher risk of infection;

• excessive sweating of the feet creates ideal conditions for the development of infections;

• people are preparing for holidays and want to look perfect;

• Prevention of fungal diseases is becoming relevant even among those who have no symptoms.

Thus, spring opens an ideal window of opportunity for promoting healthcare products through Google Ads for nutra. Using the right strategies and the right triggers, you can get high conversion rates when seasonal arbitrage offers work most effectively.

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Testing creatives and positioning – what works best?

Successful traffic arbitrage for medical products is impossible without detailed testing of creatives and the right positioning. To achieve a stable profit, you need to experiment with the presentation of information, working through emotional triggers and trust in experts. It is especially important to take into account the aesthetic aspect, fear, and the desire to look well-groomed – these factors work best in this niche.

What showed the best results during testing:

• creatives with aesthetics, emotionality, and doctors;

• the impact of shame, fear, and hygiene triggers;

• a landing page with a life story.

Working on creatives and landing pages allows you not only to increase the effectiveness of your campaign, but also to better understand the triggers that work for your target audience. When using traffic arbitrage for medical products, such little things often become crucial for achieving a stable profit.

Audience, targeting and behavioural insights

To achieve high results in the promotion of healthcare products, it is important to understand your audience accurately. Correct targeting can reduce advertising costs and increase conversion rates. When promoting MicoSave remedy for athlete's feet, we identified several important insights that helped us optimise the campaign.

Key audience characteristics and behavioural features:

1. Who buys MicoSave. Most of all, men and women aged 30 to 55 are interested.

2. How the audience responds to preventive positioning. Even without symptoms, users are willing to buy remedy for athlete's feet to protect themselves before their holidays.

3. Psychology of the user who is ready to buy. The decision-making process is quick – usually after viewing 2-3 ads and a brief review of the information on the website.

A deep understanding of consumer behaviour allows us to formulate advertising messages more accurately and use the right triggers, which is especially important when working with such products.

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Campaign results: costs, profit, ROI

The launch of the MicoSave promotion campaign showed that even with an average percentage of upsells, seasonal offers for arbitrage  can generate stable profits. Thanks to the correct work with the audience and clear adaptation to the season, we managed to close the campaign with a good financial result.

Final campaign data:

1. GEO: Ukraine.

2. The period of the bay: 04.03.25 – 29.03.2025

3. Total number of leads: 630

4. Confirmed leads: 128

5. Rate per lead: $21

6. Cost: $1827

7. Income: $2688

8. Profit: $861

9. Percentage of après: 20,3%

10. ROI: 47.13%.

Despite the fact that the upsell percentage was only 20.3%, the case remained profitable thanks to a high lead rate, the right choice of affiliate product, and effective promotion. Spring-summer affiliate offers always have high potential due to their seasonal relevance, and this case is a good illustration of how properly used demand brings real results.

Conclusions and advice for arbitrators

When launching seasonal offers, it is important not only to choose a product based on its popularity but also to take into account the real needs of the audience in a particular period. Seasonal offers for arbitrage work only if the ad emphasises the urgency of the problem and offers a simple solution. Campaign preparation should start in advance: testing creatives, setting up analytics, and adapting landing pages to key triggers of the season.

When working with impulse goods, such as remedy for athlete's foot, you should focus on emotional triggers: shame, the desire to look well-groomed, and the fear of catching an infection. The ideal strategy is to simplify the path to purchase as much as possible and create a sense of urgency. In such cases, the decision is made quickly, and every extra step on the user's path to purchase can cost a conversion.

Spring is the undisputed top period for promoting fungal topics due to the natural increase in demand. Open shoes, beaches, and travel encourage the audience to look for solutions for prevention or treatment. That is why spring-summer affiliate offers related to foot health have great potential. Proper use of seasonal trends allows you to squeeze the most out of seasonal offers for arbitration and get a stable profit at the start of the warm season.

What can be improved in future campaigns

One of the main areas of improvement will be active testing of new hypotheses. For A/B tests, it is worth preparing several variations of creatives: with a stronger emotional focus on the inconvenience of open legs, with enhanced expertise through doctors, or with a direct call for prevention before the holiday season. It's also important to test different landing page formats: short one-page solutions versus landing pages with detailed recovery stories to see what works best for an audience that makes impulsive decisions.

Another important vector is dealing with bounces. Setting up retargeting and repeated contacts with users who did not complete the purchase can significantly increase conversion. For the summer period, it is worth developing new approaches to communication: focusing on preparing feet for the beach season, adding phrases such as "ready feet for relaxation" or "protect yourself before going to the pool" to your adverts. Adapting to the summer behaviour of users will help to maintain high results even after the spring peak.