Smart Links function: What is it and how to use it

You can make money from affiliate programmes quickly if you know how to direct traffic competently and hit the interests of your audience accurately. But when there are dozens of offers on the platform, it is difficult to choose the best one and not spend extra hours on testing. This is where the Smart Link function comes in handy – a universal solution that helps you automatically determine which offer will be most profitable to show to a particular user.

This is not just a convenient tool, but a feature that can significantly increase the efficiency of arbitrage. Smart Link independently distributes traffic to offerers by analysing the geo, device and user behaviour. This approach allows you to optimise conversions and increase revenue without having to manually manage each ad link.

What is Smart Link?

What is a Smart Link – this is a question that is often asked by novice arbitrageurs when faced with a huge choice of offers and the need to make quick decisions. Smart Link is one universal referral link that hides several offers at once. When a user clicks on such an element, the system analyses their behaviour, geolocation, device, operating system and other parameters. Based on this data, it automatically selects the most relevant offer – the one that is most likely to lead to a conversion.

Smart Link functionality allows a partner to independently form a selection of offers within a single link. You can set up display priorities, create rotations for different countries and devices, as well as set separate options for processing untargeted traffic for each geography. This is especially useful for testing: you can compare similar offers or different lendings without spreading your budget or creating a lot of separate links. This approach helps you quickly identify the best-performing ones and focus on scaling them.

Benefits of using Smart Links

Smart Link function greatly simplifies the work with traffic in affiliate marketing. It automatically distributes the flow of users to the most effective offers based on their characteristics. This means that you don't need to manually track which offers work best – the system will do everything for you. This approach is especially valuable in arbitrage, where the speed of testing and optimisation directly affects revenue.

Here are a few key advantages of using such a feature:

• automatic selection of the most converting offers for each user;

• reduction of time spent on manual adjustment of individual advertising campaigns;

• the ability to work with several offers in one link at once;

• efficient distribution of traffic across different GEOs and devices;

• Increased profitability due to precise targeting of the target audience.

In addition, Smart Link eliminates the need to create dozens of different links for each bundle and geography. This makes it easier to scale successful campaigns and allows you to respond quickly to changes in user behaviour or ad platform requirements.

How to create and configure a Smart Link

Creating a Smart Link is a simple, but important step that starts effective work with traffic. To set it up properly, you need to understand what is a Smart Link is in practice: it's not just a redirecting element, but a system that adds pre-approved offers, distributed by GEO, devices and other parameters. The first step is to give your Smart Link a name (only you can see it) and select the traffic source it will be used for. It is also important to specify a global trafficback – a backup path where all non-targeted traffic will be redirected.

Next, you need to set the key parameters that determine the behaviour of the link:

1. Select Offers. Add to the link only those offers to which you have access. An individual set of offers is selected for each GEO.

2. Set up geotargeting. Specify the countries to which the traffic will be directed.

3. Setting up landing pages. For each offer you can select one or more landing pages, between which the system will rotate.

4. Offers rotation. The platform will evenly distribute traffic between the selected offerers and lendings to determine the most effective bundle.

5. Trafficback. Configure global or local forwarding for untargeted traffic so that it is not lost.

This flexibility allows us to implement our own Smart Link solutions for any task: if you want to send traffic to a single offer – please do so, if you need a complex multi-level route – this is also possible. The system can automatically exclude inactive offers, so that all traffic is redirected only to active offers, and you don't have to manually track changes.

Once you have configured the settings, you can save the function and get a ready-made link. If necessary, it can always be edited, reprioritised, new offerers or landing pages added. This approach makes traffic management not only convenient, but also maximally adaptable to changes in demand, seasonality or the peculiarities of a particular advertising platform.

Recommendations for the effective use of Smart Links

Even the most sophisticated Smart Link function requires careful attention and regular optimisation. In order for it to work at full capacity, it's important not just to plug in offers and drive traffic, but to build a strategy for testing, analysing and constantly improving it. The more accurately you monitor audience behaviour and adjust parameters, the higher the result will be in the form of stable profits.

Here are a few recommendations to help you use Smart Link solutions as effectively as possible:

1. Choose offers with high conversion rates. Don't rely on chance – test different options and eliminate those that don't work.

2. Optimise campaigns based on data. Regularly check statistics and make adjustments to offerers, landing pages and GEO settings.

3. Use analytics. Connect third-party trackers or built-in affiliate network tools to gain a deeper understanding of user behaviour.

4. Keep up-to-date. Remove outdated or disabled offsets to avoid losing traffic.

5. Adapt to sources. Customise Smart Link to meet the requirements of specific advertising platforms (e.g. Facebook, TikTok, Google).

Clear control and flexible management are the main allies in working with such links. Approach them not as a universal magic button, but as a tool whose effectiveness depends on how well you set it up and maintain it.

Frequently asked questions about Smart Links

1. Which verticals are suitable for using Smart Links?

Smart link function​ particularly well in verticals where quick customisation is important. These include, above all, nutra, daiting, gambling, finance, mobile apps, subscriptions and software. Thanks to its automatic traffic distribution, Smart Link is able to find optimal offers even in competitive niches, ensuring stable conversion rates without the need to manage each bundle.

2. Can Smart Links be used with any traffic sources?

Yes, Smart Link solutions support almost all popular traffic sources: from social networks (Facebook, TikTok) to push notifications, banner advertising, context and redirect traffic. The main thing is to monitor the quality of the flow and comply with the requirements of the chosen affiliate programme. Some verticals are sensitive to the type of source, so testing and correct segmentation are especially important here.

3. How do you ensure Smart Links are compliant with ad platforms?

To ensure that Smart link function​ does not conflict with the rules of advertising systems, you need to tailor offers and lendings to the specific platform. Avoid aggressive creative pitches, make sure content complies with moderation policies and does not violate user agreements. Many Smart Link solutions allow you to pre-configure offsert filtering and set only those that are acceptable within a specific ad network.

Conclusion

Smart Link is not just a handy tool, but a complete solution for those who want to automate their work with traffic, increase conversion rates and earn more. Competent setup, regular analytics and the use of proven offers allow you to unlock the full potential of such solutions in affiliate marketing and bring your campaigns to a new level of effectiveness.