Case Study: Selling ArthroLead Free via Google Ads – Insights & Results

In traffic arbitrage, it is important to choose a direction where demand is stable all year round. One such segment is health products. People are always looking for ways to improve their well-being, and joint problems are an example of something that concerns a very wide audience. Moreover, this audience is not only extensive, but also willing to invest in solving their problem.

For an arbitrageur, this means one thing: there is a stable niche with solvent demand in which you can work long-term. One of the popular areas here is dietary supplements (biologically active additives).

In this analysis, we will look at how launching the ArthroLead Free offer in the health niche through Google Ads can be profitable. We will discuss a campaign that brought in $5,665 in net income in a short period of time.

From this example, you will learn:

1. How different advertising approaches were tested

2. Why Google Ads was chosen as the main source of traffic

3. Which formats worked best

4. How all this led to a high ROI (return on investment).

Niche analysis: why are joint products always in demand?

In traffic arbitrage, niches where demand is not dependent on the season are particularly valuable. Joint health products fall into this category: people face similar problems at any time of the year, and their motivation to solve them does not diminish. This makes the niche reliable and predictable for long-term work.

Stable demand attracts a stable audience — people who are willing to spend money to improve their quality of life. That is why arbitrageurs often choose offers for joints: such campaigns regularly bring high results when traffic is set up correctly.

As for the traffic sources that arbitrageurs use to sell products in this niche, the distribution is roughly equal between the main platforms:

1. Google Ads. Stable traffic with predictable costs and precise targeting to the audience of interest.

2. Facebook Ads. A large audience size, but higher competition and rapid burnout of creatives.

3. Teaser networks. Low cost per click, but such platforms have unstable conversions and lower traffic quality.

However, Google Ads has significant advantages over other sources. Here, the audience is already purposefully looking for a solution to a problem, which means that conversion rates are higher and customer acquisition costs are lower. That's why the question of how to make money on Google Ads in the joint products niche is solved more efficiently than when running ads through Facebook or teaser networks.

An additional advantage of working with Google Ads is the ability to fine-tune ads and run campaigns for different audience segments, including age, gender, region, and even device type. This makes it easy to scale profitable relationships, increasing ROI and the stability of results. This is especially important for those who are just starting out in the healthcare niche and want to minimise risks.

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Launching a campaign: testing approaches and selecting audiences

The launch of the ArthroLead Free campaign began with the selection of the main traffic source. After analysis, we decided in favour of Google Ads, as this platform allows for more stable traffic, with a clear customisation to the audience's needs. This is important when it comes to traffic testing for healthcare products, where the accuracy of hitting the audience's pain determines the profit of the entire campaign.

Another key aspect of our work is advertising strategies for arbitrage, which involve thorough testing of various hypotheses. We tested several main approaches, including:

1. Teasers. Emotional headlines and vivid images to attract the audience's attention.

2. Medical. With the involvement of doctors, pharmacists and expert advice (showed the best results).

3. Celebrities. Advertising using famous personalities, which increases trust.

4. News. Sensational headlines and news format presentation (showed less effective results).

After the testing was completed, the budget was allocated according to the effectiveness of each approach: medical creatives received the largest share, while smaller portions of the budget went to teaser ads, celebrities and news approaches. This allocation allowed us to make the most efficient use of advertising resources and ensure a stable campaign result.

It is important to note that even after the first results were obtained, hypothesis testing did not stop. Regular performance analysis allowed us to find the optimal combination of medical and teaser approaches that ensured stable traffic and maximum conversions. It is this constant optimisation process that is essential to generate high profits in the joints niche.

Medical approaches and teaser advertising – what works best?

In traffic arbitration, especially in the health products niche, the success of a campaign often depends not so much on the brightness of the image as on the level of trust of the audience. Users are more likely to respond to content that looks expert and inspires confidence.

Medical creatives are one of the best tools for this. They rely on the authority of specialists: doctors, pharmacists, and experts in the field. This approach works for a simple reason: when a person sees that a qualified specialist supports the solution to their problem, they take the offer more seriously.

For arbitrageurs, this means several advantages at once:

1. Increased conversion due to trust;

2. Lower cost per acquisition (CPA), as advertising “works” better for each click;

3. The ability to maintain the effectiveness of the link for longer without quickly “burning out.”

In the CPA model, trust is directly converted into profit. Therefore, medical creatives are not just a presentation format, but a strategic tool that can significantly increase the effectiveness of a campaign.

Teaser ads also performed well. Here are the main advantages of this format:

• use of bright and intriguing headlines that immediately attract the user's attention;

• use of trigger images that emphasise the problem and evoke strong emotions;

• effective and understandable CTAs that encourage you to quickly proceed to ordering goods.

It is thanks to a clear combination of medical approaches and effective teaser advertising that we managed to understand how to make money on Google Ads as profitable and stable as possible. Therefore, it is important for an arbitrageur to combine approaches, creating not only emotional but also the most reliable and expert creatives that can consistently generate revenue in the niche.

So, with the right approach, medical and teaser formats do not compete, but complement each other. The former work on trust and credibility, while the latter work on emotions and quick clicks. The combination of these strategies is the key to a stable result in joints advertising.

Financial results and ROI

The campaign lasted just over a month (from 30.01.25 to 09.03.25), GEO – Ukraine. The campaign showed excellent financial results. The total cost of ArthroLead Free advertising was $6567, and the total revenue exceeded $12232. This resulted in a profit of $5665 with an overall ROI of 86.26%. The main indicators of the campaign were as follows:

• A total of 2106 leads were received, of which 611 were confirmed (29% uplift);

• The rate was $18-21;

• Thanks to the competent allocation of budgets and constant analysis of advertising campaigns, the Group achieved a high ROI of 86.26%.

This was achieved thanks to a high-quality approach to working with advertising tools and regular analysis of interim results. Correctly conducted traffic testing for healthcare products allowed us to identify the most effective advertising relationships and focus on those approaches that consistently generated revenue. It is thanks to a systematic approach that traffic arbitrage for joint medicines has confirmed its reputation as a stable and profitable niche in which you can earn long-term and high ROI.

To summarise the financial achievements, it is worth noting that the joints niche remains profitable even in the face of high competition. The results of the campaign confirmed that with the right traffic source, careful analysis and continuous optimisation, it is possible to consistently achieve high revenue and profitability.

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Optimise and scale your campaign

When the campaign showed consistent positive results, the next logical step was to optimise and scale the effective approaches. Given that sale of dietary supplements through Google Ads requires constant analysis of audience behaviour, we carefully segmented users by age, gender and region. This allowed us to create personalised advertising messages, which increased the overall conversion rate. Here are the campaigns that showed the best results and are scalable:

1. Medical creatives for the 45+ age group.

2. Teaser ads with clear CTAs for a wide audience.

3. Retargeting campaigns target users who have already interacted with the website but have not yet made a purchase.

In traffic arbitrage, campaign development does not end with the first successful launch. Even when a combination is profitable, it is important to continue testing new ideas to find growth points and maintain effectiveness.

Things to try in the future:

• Video formats for medical approaches — they hold attention better and allow you to convey expertise in a dynamic way.

• Different landing pages — testing the structure and presentation of information helps you find the option that converts visitors better.

• Expanding semantics in Google Ads — selecting new key queries opens up access to additional audience segments.

This constant search and testing of hypotheses is the basis of a systematic approach. It allows you not only to maintain current indicators, but also to increase ROI step by step.

For an arbitrageur, this means one thing: with proper optimization and scaling, you can build a campaign that will bring stable income month after month, even in highly competitive niches such as joint products.

Conclusions and advice for arbitrators

To sum up, we can clearly say that Google Ads has proven to be a stable and effective source for products in the joint health niche. The main reason is that Google's audience is already purposefully looking for solutions to their problems, and not just browsing the news feed, as is the case with Facebook. This significantly reduces the cost of customer acquisition and increases conversion. That is why, if you are looking for a method on how to make money on Google Ads, you should start with similar niches where there is a clear user demand.

From our own experience, we can recommend medical and teaser approaches as the most effective. Medical creatives work because of trust in experts and the creation of authoritative content, while teaser creatives work because of emotional engagement and vivid trigger images. By combining these two approaches, you get stable and predictable results.

When launching new campaigns, you should always keep in mind the importance of such a stage as traffic testing for healthcare products. It is thanks to hypothesis testing that you can identify the most converting approaches and eliminate those that do not work. Remember that there are no universal recipes in arbitrage – every hypothesis needs to be tested in practice. Therefore, analyse the results regularly, draw conclusions quickly, and actively scale successful relationships.

By following these tips, you will be able to create effective campaigns in the joints niche, consistently generating high profits and excellent financial performance.