Case Study: Selling ArthroLead Free via Google Ads – Insights & Results

Health products are consistently in high demand as people are always looking for effective ways to solve such problems. Joint support products remain particularly relevant, as this problem reaches a wide audience with high purchasing power. That is why the sale of dietary supplements through Google Ads has become a profitable area for arbitrageurs. ArthroLead Free has successfully fit into this niche due to its high conversion rate, compelling creatives, and stable user demand.

Here we will tell you how we managed to achieve a net profit of $5665 using specific advertising strategies. You will find out why Google Ads became the main source of profitable traffic, how different approaches were tested, and what exactly provided the highest ROI.

Niche analysis: why are joint products always in demand?

Demand for products to improve joint health is stable throughout the year, as such problems are not seasonal and affect people equally at any time of the year. Due to this, the niche occupies a significant share of the healthcare market, attracting a stable and solvent audience. That is why traffic arbitrage for joint medicines regularly demonstrates high results.

As for the traffic sources that arbitrageurs use to sell products in this niche, the distribution is roughly equal between the main platforms:

1. Google Ads. Stable traffic with predictable costs and precise targeting to the audience of interest.

2. Facebook Ads. A large audience size, but higher competition and rapid burnout of creatives.

3. Teaser networks. Low cost per click, but such platforms have unstable conversions and lower traffic quality.

However, Google Ads has significant advantages over other sources. Here, the audience is already purposefully looking for a solution to a problem, which means that conversion rates are higher and customer acquisition costs are lower. That's why the question of how to make money on Google Ads in the joint products niche is solved more efficiently than when running ads through Facebook or teaser networks.

An additional advantage of working with Google Ads is the ability to fine-tune ads and run campaigns for different audience segments, including age, gender, region, and even device type. This makes it easy to scale profitable relationships, increasing ROI and the stability of results. This is especially important for those who are just starting out in the healthcare niche and want to minimise risks.

Launching a campaign: testing approaches and selecting audiences

The launch of the ArthroLead Free campaign began with the selection of the main traffic source. After analysis, we decided in favour of Google Ads, as this platform allows for more stable traffic, with a clear customisation to the audience's needs. This is important when it comes to traffic testing for healthcare products, where the accuracy of hitting the audience's pain determines the profit of the entire campaign.

Another key aspect of our work is advertising strategies for arbitrage, which involve thorough testing of various hypotheses. We tested several main approaches, including:

1. Teasers. Emotional headlines and vivid images to attract the audience's attention.

2. Medical. With the involvement of doctors, pharmacists and expert advice (showed the best results).

3. Celebrities. Advertising using famous personalities, which increases trust.

4. News. Sensational headlines and news format presentation (showed less effective results).

After the testing was completed, the budget was allocated according to the effectiveness of each approach: medical creatives received the largest share, while smaller portions of the budget went to teaser ads, celebrities and news approaches. This allocation allowed us to make the most efficient use of advertising resources and ensure a stable campaign result.

It is important to note that even after the first results were obtained, hypothesis testing did not stop. Regular performance analysis allowed us to find the optimal combination of medical and teaser approaches that ensured stable traffic and maximum conversions. It is this constant optimisation process that is essential to generate high profits in the joints niche.

Medical approaches and teaser advertising – what works best?

When it comes to the effectiveness of advertising approaches in the joints niche, user trust in the content plays a key role. That is why medical creatives and approaches have shown the best results. The use of opinions from doctors, experts, pharmacists and real customer feedback builds the necessary credibility of the advert. As a result, this strategy helps to effectively sale of dietary supplements through Google Ads.

Medical approaches work better because the audience trusts content that looks like an expert more. People are more willing to buy products when they see that the recommendation comes from a qualified specialist. The reliability of this format increases conversion rates and reduces the cost per lead.

Teaser ads also performed well. Here are the main advantages of this format:

• use of bright and intriguing headlines that immediately attract the user's attention;

• use of trigger images that emphasise the problem and evoke strong emotions;

• effective and understandable CTAs that encourage you to quickly proceed to ordering goods.

It is thanks to a clear combination of medical approaches and effective teaser advertising that we managed to understand how to make money on Google Ads as profitable and stable as possible. Therefore, it is important for an arbitrageur to combine approaches, creating not only emotional but also the most reliable and expert creatives that can consistently generate revenue in the niche.

So, with the right approach, medical and teaser formats do not compete, but complement each other. The former work on trust and credibility, while the latter work on emotions and quick clicks. The combination of these strategies is the key to a stable result in joints advertising.

Financial results and ROI

The campaign lasted just over a month (from 30.01.25 to 09.03.25), GEO – Ukraine. The campaign showed excellent financial results. The total cost of ArthroLead Free advertising was $6567, and the total revenue exceeded $12232. This resulted in a profit of $5665 with an overall ROI of 86.26%. The main indicators of the campaign were as follows:

• A total of 2106 leads were received, of which 611 were confirmed (29% uplift);

• The rate was $18-21;

• Thanks to the competent allocation of budgets and constant analysis of advertising campaigns, the Group achieved a high ROI of 86.26%.

This was achieved thanks to a high-quality approach to working with advertising tools and regular analysis of interim results. Correctly conducted traffic testing for healthcare products allowed us to identify the most effective advertising relationships and focus on those approaches that consistently generated revenue. It is thanks to a systematic approach that traffic arbitrage for joint medicines has confirmed its reputation as a stable and profitable niche in which you can earn long-term and high ROI.

To summarise the financial achievements, it is worth noting that the joints niche remains profitable even in the face of high competition. The results of the campaign confirmed that with the right traffic source, careful analysis and continuous optimisation, it is possible to consistently achieve high revenue and profitability.

Optimise and scale your campaign

When the campaign showed consistent positive results, the next logical step was to optimise and scale the effective approaches. Given that sale of dietary supplements through Google Ads requires constant analysis of audience behaviour, we carefully segmented users by age, gender and region. This allowed us to create personalised advertising messages, which increased the overall conversion rate. Here are the campaigns that showed the best results and are scalable:

1. Medical creatives for the 45+ age group.

2. Teaser ads with clear CTAs for a wide audience.

3. Retargeting campaigns target users who have already interacted with the website but have not yet made a purchase.

Further tests should focus on new hypotheses, such as using video ad formats for medical approaches, testing additional landing pages with real customer reviews, and expanding keywords in Google Ads. Such advertising strategies for arbitrage allow you to find new, effective connections and steadily increase revenue.

It is this systematic approach to optimisation and scaling that allows us to maintain strong financial performance and continuously improve campaign results in the joints niche.

Conclusions and advice for arbitrators

To sum up, we can clearly say that Google Ads has proven to be a stable and effective source for products in the joint health niche. The main reason is that Google's audience is already purposefully looking for solutions to their problems, and not just browsing the news feed, as is the case with Facebook. This significantly reduces the cost of customer acquisition and increases conversion. That is why, if you are looking for a method on how to make money on Google Ads, you should start with similar niches where there is a clear user demand.

From our own experience, we can recommend medical and teaser approaches as the most effective. Medical creatives work because of trust in experts and the creation of authoritative content, while teaser creatives work because of emotional engagement and vivid trigger images. By combining these two approaches, you get stable and predictable results.

When launching new campaigns, you should always keep in mind the importance of such a stage as traffic testing for healthcare products. It is thanks to hypothesis testing that you can identify the most converting approaches and eliminate those that do not work. Remember that there are no universal recipes in arbitrage – every hypothesis needs to be tested in practice. Therefore, analyse the results regularly, draw conclusions quickly, and actively scale successful relationships.

By following these tips, you will be able to create effective campaigns in the joints niche, consistently generating high profits and excellent financial performance.