Case Study: Selling Eraxil Free via Facebook Ads – Insights & Results

How to earn $4344 from advertising one product in 4 months is what we will discuss in this article, in which we will take a closer look at one of our case studies. We will show you a specific example of how to organise profitable sell dietary supplements on Facebook using the Eraxil Free male enhancement advert. You will see which advertising strategies worked, how the audiences were tested, which creatives brought in the most profit, and how the campaign was optimised to achieve an ROI of 61.3%.

The niche of male enhancement drugs has long been known for its stable demand and ample opportunities to attract customers. In this case study, we will analyse in detail how to approach traffic arbitrage for male enhancement drugs in order to invest your budget efficiently, avoid common mistakes, and quickly reach high revenue. All the tips below are based on the real results of launching advertising campaigns.

Launching a campaign: first steps and choosing traffic sources

When choosing a source to launch the Eraxil Free campaign, several promising platforms were analysed, but the choice was obvious. Traffic arbitrage for male enhancement drugs is usually focused on Facebook Ads, as this platform offers maximum flexibility in setting up campaigns and a high conversion rate if done correctly. Facebook also has a huge reach and the ability to precisely target men of different ages and interests.

Besides Facebook Ads, arbitrageurs in this niche are actively testing other sources that also have the potential for high ROI. The most popular alternatives include:

1. Teaser networks that allow you to place provocative creatives with a high CTR.

2. Porn sites – for the most "hot" traffic ready to make quick purchases.

3. Google Ads (contextual and search advertising), which attracts an audience that is actively looking for a solution to their problem.

To understand how to make money on Facebook Ads with Eraxil Free, several ad groups were launched at the beginning of the campaign to test different approaches. To do this, we clearly segmented the audiences by age, interests and behavioural factors, developed teaser, medical, celebrity and porn creatives, and then launched the first advertising tests with small budgets. It was this systematic approach that allowed us to quickly identify the most effective connections for further scaling.

It is important to note that at the initial stage, you should carefully monitor Facebook Ads moderation. In the case of advertising male enhancement products, there are often difficulties with compliance with the platform's rules, so it is necessary to prepare correct and high-quality creatives in advance. In addition, close tracking of the first results allows you to make quick changes and find winning combinations faster.

Hypothesis testing: what works best

Traffic testing for men's products is the basis of profitable arbitrage. Without thorough hypothesis testing, it is impossible to find the advertising links that will bring the maximum revenue. That is why our team paid a lot of attention to testing various creatives, offers, and landing pages. We made sure that there is a stable demand for male enhancement products throughout the year, and the final ROI depends on the right combination of offer and approach.

We have tested several popular approaches that are often used in the promotion of men's products. Among them:

1. Teaser creatives. Intriguing images and provocative headlines that encourage people to click through to the landing page.

2. Medical. Focused on a scientific approach, explaining the effect of the drug from a medical point of view.

3. Celebrities. Attracting celebrities who recommend the product for potency.

4. Porn landing pages. Provocative pages, for example, with explicit images of pornographic actresses, which attract the attention of the male audience.

During the testing, it became obvious that the best results were shown by pornographic landing pages and landing pages with images of porn actresses. This particular bundle yielded the highest CTR and conversion rates, outperforming other advertising strategies for arbitrage in the male enhancement niche. The choice in favour of such creatives allowed us to get a stable and high profit throughout the campaign.

Thanks to constant testing, our team quickly realised that the audience responds most positively to provocative creatives with explicit content. This allowed us to optimise costs and quickly turn a profit. In addition, regular testing of various hypotheses helped us avoid a situation where the campaign gets stuck on one approach and stops making a profit.

Optimising advertising campaigns and working with audiences

In order to successfully sell dietary supplements on Facebook, it is important not only to choose effective creatives but also to work with different approaches to traffic conversion. For example, some audiences were convinced by direct and aggressive calls to action, while other groups converted better with a more native approach that focused on the problem and its solution. It was the combination of different approaches that helped to achieve a stable income.

If you're thinking about how to make money on Facebook Ads and do it consistently, pay attention to audience segmentation. It helps not only to allocate your budget efficiently but also to maximise conversions through precise targeting. We tailored individual creatives for each audience based on age, interests, behavioural factors, and previous interaction with advertising. This approach significantly increased the CTR and reduced the cost of customer acquisition.

Men aged 40-55, who were interested in sports and health, actively interacted with adult content, and regularly made online purchases, converted best. Older audiences showed less activity, although their conversion rate was stable when using creatives with medical overtones. A clear understanding of the behaviour of the target groups helped to keep the campaign profitable and ensure stable revenue throughout its run.

Financial results and conclusions

After we had completed traffic testing for men's products, optimisation and audience engagement for this campaign, it was time to sum up the financial results. The campaign was run for the Ukrainian audience and lasted a little over four months – from 02.10.2024 to 12.02.2025. During this period, 2700 leads were received, of which 544 were confirmed (20.1% conversion rate). The bids ranged from $19 to $22, which is optimal for the potency niche on Facebook.

The detailed statistics of the campaign look like this:

1. Total number of leads: 2700.

2. Confirmed leads: 544.

3. Percentage of uproot: 20,1%.

4. Cost: $7080.

5. Total income: $11424.

6. Net profit: $4344.

7. ROI: 61.3%.

The ROI of 61.3% means that for every dollar spent, we earned an additional 61 cents. This is a very strong result for the niche, especially considering that traffic arbitrage for male enhancement drugs is usually accompanied by high testing and moderation costs. Thanks to the successful selection of ties, the case has significant potential for scaling. We recommend gradually increasing the advertising budget while creating additional creatives to maintain a high level of conversions.

When scaling up this case study, it is worth considering that the overall ROI may decrease as advertising budgets increase. To maintain profitability, it is important to regularly run new audience and creative tests, monitor changes in Facebook's moderation policy, and constantly adapt approaches to current market conditions. This approach will help you not only maintain but also improve your results.

Tips for arbitrageurs working with the potency niche

Eraxil Free is doing well on Facebook because it has a very clear target audience with a clearly defined problem. That's why product advertising strategies for arbitrage based on emotional impact and bright creatives show great results. Moreover, among male enhancement products, Eraxil Free has a good price-to-impact ratio, which ensures stable profits and the ability to easily scale campaigns.

To effectively sell dietary supplements on Facebook in the potency niche, you need to regularly create new approaches and adapt creatives to different audience segments. The male audience has many differences in terms of age, social status, online behaviour, and reaction to different messages. Therefore, it is very important to have several proven relationships that allow you to flexibly adapt to any audience and maintain a steady flow of sales.

Among the current trends that are now being actively used in the advertising of potency products are the following:

• provocative pornographic landings and creatives with adult content;

• the use of media personalities (celebrities and bloggers) in creative;

• short video announcements with a clear focus on the result;

• medical landing pages that explain the effect of the drug.

In the future, it is worth continuing to test new creative formats, especially with a focus on the most specific promises (quick results, ease of use). Another promising area is in-depth retargeting of the audience that has already interacted with the advert but did not place an order the first time. Working on this principle, you can not only maintain a stable profit, but also significantly increase your income in the future.

Special attention should be paid to monitoring changes in Facebook's moderation policy, as the platform's rules are regularly updated and become stricter for potency advertising. To avoid bans and account losses, it's better to have the right creatives that meet the platform's requirements in advance, as well as use less aggressive landing pages. This will allow you to keep your campaigns active longer and maximise the potential of your audience.