Case Study: Selling CryoSize Supplements via Facebook Ads – Insights and Results

Traffic arbitrage is about finding connections that bring in money here and now. And if you've ever wondered how to launch a campaign so that every dollar invested returns a profit, this case study will be of particular interest to you. We will analyze a real story of how the sale of CryoSize dietary supplements through Facebook Ads managed to earn $10,569 net, working on an offer from a CPA network.

There will be no magic “get traffic” buttons or myths about how easy it all is. There will be honest and detailed instructions: how to test, how to choose an audience, what creatives work internally, and how to scale a campaign to achieve a steady stream of orders.

We'll start with the most important thing — choosing a strategy. We'll show you why Facebook Ads is still a powerful tool for arbitrageurs and how, by setting up your ads correctly, you can get high-converting leads even in the competitive weight loss niche.

In the process, you will see what mistakes to avoid so as not to waste your budget, and what techniques really work in 2024 for selling nutraceuticals. And in the end, you will receive a set of practical steps that you can apply today to make your campaigns profitable.

Campaign description and initial steps

We prepared for the CryoSize launch as if we were going on a hike to the summit: without rushing, but with a clear plan. In traffic arbitration, accidents are costly, so before the launch, we took into account seasonality, trends, and real demand for interior goods.

The first tests were conducted at the end of March — this was the reconnaissance stage. But the real “flood” began on April 29 and lasted until June 15, 2024. Why then? It's simple: spring and early summer are the golden time for offers in the weight loss niche. People start actively preparing for the vacation season, and interest in weight loss supplements grows rapidly. This means that every advertising dollar works harder during this period.

Facebook Ads became our main battlefield. Detailed targeting, flexible settings, and scalability potential made it the ideal platform. At the start, we didn't rush into scaling, but carefully tested everything: audiences, creatives, different landing pages. This stage is like trying on an expensive suit before buying it: without it, it's easy to waste money.

At the same time, we used several tactics for different segments. Some campaigns attracted new audiences, while others “pushed” those who had already seen the ad but had not placed an order. This combined approach not only increased conversion, but also allowed us to reallocate the budget as efficiently as possible. The result was a clear understanding of what works and what doesn't, and a ready-made strategy for scaling up without fear of wasting the budget.

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Results of testing of creatives and approaches

In traffic arbitrage, creative is not just a picture or video, but a hook that grabs the user and leads them to the application. Therefore, testing creatives was not a formality for us, but a key stage of the entire campaign.

We started with a broad test: different ads, landing pages, and offer presentations. The goal was to find the options that consistently generate leads at a reasonable price and convert well into sales. And, as is often the case in the industry, product-based approaches won out.

What worked best:

1. Product creatives — photos and videos showing CryoSize “in action.” We didn't limit ourselves to dry facts, but emphasized specific advantages: fast results, safety, natural ingredients. This content inspired trust and generated a high CTR.

2. Landing page testing — we tried different presentation options: some pages focused on “before/after” results, others on expert opinions. This helped us identify the pages where users stayed longer and were more likely to submit a request.

3. Audience adaptation — the same creative was shown to different segmented groups: those who are actively interested in fitness, those who were looking for weight loss products, and those who had already interacted with our ads.

I would like to mention flexibility separately: selling supplements through Facebook Ads always involves working with variables. Today, video success stories are popular, tomorrow it will be expert advice with product photos. That is why we did not stop at one solution, but constantly refined and adjusted our creative content.

The result? We didn't just get a couple of “working” banners, but a whole pool of proven approaches that can be scaled without the risk of draining the budget. And it was these that became the basis of our successful campaign in the CPA network.

The importance of choosing the right audience for the bay

Another of the most important factors in a successful advertising campaign is the correct identification of the target audience. When promoting CryoSize, the key challenge was to find users who were not only interested in the topic of weight loss, but also ready to make a purchase. To do this, several levels of segmentation were used, taking into account the geography, behaviour and demographics of the audience. This approach allowed for the most accurate targeting and reduced the cost of customer acquisition.

The main GEO of the campaign is Ukraine, where demand for weight loss supplements remains consistently high. The best response was shown by women aged 30-55, interested in healthy eating, fitness and weight loss methods. Additionally, an audience including men was tested, but their conversion rate was lower. To get maximum effectiveness, we used traffic testing for supplements, analysing the reactions of different segments and adapting ads to their needs. How targeting was set up:

1. Similar audiences. Created on the basis of collected data about customers who have already made purchases.

2. Interests and behavioural targeting. Users who subscribe to fitness, diet and healthy lifestyle blogs were targeted.

3. Retargeting. Ads were shown to users who interacted with the site or adverts but did not complete a purchase.

4. Different age groups. Different age segments were tested, which helped to determine the most converting range.

Thanks to this audience research, we managed to increase the percentage of confirmed orders. Competent selection of targeting and regular data analysis allowed us to achieve high conversion rates and effectively allocate the advertising budget.

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Campaign results: statistics and analysis

When you look at the raw numbers, they may not seem impressive. But in traffic arbitrage, every number is an indicator that the system is working. And in our case, the system worked perfectly.

During the flood period, we received 3,325 leads, of which 1,075 were confirmed. The average bid remained in the $18–22 range, which is an excellent indicator for the weight loss niche, where competition is high and the price per lead can easily skyrocket. The approval rate was 34%, even though we actively tested different approaches rather than working with a “polished” version.

Financial side:

• Budget: $9,856

• Revenue: $20,425

• Net profit: $10,569

• ROI: approximately 100%

In other words, every dollar invested brought in another dollar on top. For an arbitrageur, this is the ideal scenario: tests are ongoing, the bundle is scaling, and the metrics remain stable.

The main secret to this result is not a magic button, but competent work with targeting and creatives, constant optimization, and scaling only those approaches that actually convert.

What's next? The campaign can be developed further: testing new audiences, entering neighboring GEOs, trying out new ad formats in Facebook Ads. And the best part is that we already have a proven foundation on which to build even more profitable bundles in CPA networks.

Tips for arbitrageurs working with weight loss and dietary supplements

Working in the niche of dietary supplements and weight loss products requires a comprehensive approach, where it is important to consider not only advertising creatives, but also proper audience testing. Selling supplements through Facebook can bring high income, but for this it is necessary to competently build a funnel of interaction with customers. The main focus should be on fine-tuning targeting, as well as using different retargeting strategies to maximise the reach of the interested audience.

To successfully market weight loss supplements, it is important to constantly test new approaches and optimise advertising campaigns. Working with Facebook Ads requires flexibility – if one creative stops working, you need to quickly find alternatives. It's worth testing different branding, content, product creatives and video ads, as well as adapting ads to the audience's behaviour. Here are some useful tips for arbitrageurs who work in the field of weight loss:

1. Start with testing. Before scaling, it's important to understand which bundles work best.

2. Use product creatives. Demonstration of the product in action gives a high response.

3. Work with retargeting. Many users do not make a purchase decision immediately, so you need to "bring them back".

4. Analyse your competitors. Successful strategies can be adapted and improved for your own offer.

5. Control the quality of traffic. Filter your audience to minimise untargeted clicks.

An effective arbitrage strategy is based on constant testing and prompt response to changes in advertising algorithms. The more attention is paid to analytics, bundle selection and budget optimisation, the higher the probability of stable results and increased profits.

In addition, it is important to take into account seasonal trends and audience behavioural factors. Interest in weight loss products increases during certain periods of the year, such as spring and summer, when people are looking to get in shape. However, marketing of weight loss supplements can be effective all year round if you tailor your advertising to the current needs of your audience. For example, in autumn you can focus on staying in shape after the holidays, and in winter you can focus on preparing for New Year's Eve celebrations. Flexibility in strategy and regular analyses of the effectiveness of slimming campaigns will help arbitrageurs achieve consistent results regardless of the season.

What went wrong and what could be improved

Analysing the results of the campaign, there are several points that could have improved its effectiveness. Although the advertising creatives showed good results, effective advertising strategies for partners imply a constant search for new approaches. In this case, more attention could have been paid to alternative promotion methods, such as integration with opinion leaders, doctors or celebrities. Such formats could increase the credibility of the product and increase the percentage of confirmed orders. Here are a few factors that could be improved in the future:

1. Use of Influencers. Connecting celebrities or bloggers working in the health and fitness niche.

2. Expert judgement. Testing an advertising format with doctors or nutritionists.

3. A variety of advertising channels. Supplementing the campaign with native publications in specialised groups.

4. Additional testing. Testing new types of lendings and offers targeting different customer needs.

Expanding ad formats and working with reputable sources could increase audience trust and conversion rates. Going forward, it's worth experimenting with new approaches to find stronger bundles and achieve even better results.

It is also important to take into account market dynamics and adapt advertising strategies according to trends. Adding interactive formats, such as quizzes or personalised recommendations, can increase audience engagement and increase the average check. You can also test different offer formats, such as offering discounts for subscriptions or bonus packages when ordering multiple units of a product. That's why constant optimisation and finding new solutions is key to successfully scaling your nutra campaigns.