Case Study: Selling CryoSize Supplements via Facebook Ads – Insights and Results

Mastering the Facebook Ads advertising tools opens up opportunities for high-income campaigns if you have a proper approach to setting up and testing traffic. Here we will look at how we managed to earn $10,569 promoting CryoSize, a dietary supplement aimed at an audience interested in losing weight. Selling supplements through Facebook showed that with the right strategy, you can get a steady stream of leads with high conversion rates. We will share the key steps, audience analysis and advertising techniques that helped achieve a positive ROI.

We will also go through the whole process in detail – from the first tests to scaling the advertising campaign. You will learn which creatives have shown the best results, which audiences have brought maximum conversion and what mistakes can be avoided when working with this area. Plus, we'll tell you which effective advertising strategies for partners worth using to boost sales, and give practical advice to arbitrageurs working in the nutra.

Campaign description and initial steps

The launch of the CryoSize advertising campaign was carefully planned taking into account seasonal factors and consumer demand. The first tests began as early as the end of March, but the main gulf period came at the end of spring – from 29 April to 15 June 2024. This choice was not accidental: with the arrival of warm weather, interest in weight loss products increases significantly. Therefore, marketing of weight loss supplements during this period proved to be the most effective, ensuring a high audience response and a steady flow of leads.

The main source of traffic was the Facebook platform, due to its detailed targeting and scaling capabilities. The initial phase involved traffic testing for supplements, including testing different audience segments, ad creatives and landing pages. This phase allowed us to identify the most converting approaches and prepare a strategy for further scaling.

In order to achieve a stable result, several advertising tactics aimed at different user segments were used. This made it possible not only to attract new audiences, but also to "push" traffic, increasing the conversion rate. This approach helped to effectively reallocate the advertising budget and achieve an optimal cost-to-revenue ratio.

Results of testing of creatives and approaches

One of the key stages of the campaign is testing different creatives and advertising approaches. Different variants of adverts, branding and offerers were tested to identify the most converting solutions. As a result, it was possible to identify strategies that brought consistently high response and better conversion rates. These approaches became the basis for further scaling of the advertising campaign.

Product approaches demonstrating CryoSize in action performed particularly well. Visuals that presented the product with specific benefits generated more responses than standard adverts. This format provided a high level of trust and increased conversion rates. In addition, selling supplements through Facebook required a flexible approach, so we used several strategies to drive traffic and increase the success rate. Here's a closer look at what showed the best results:

1. Product Creatives. Images and videos focusing on product benefits.

2. Testing of different lendings. Pages with different information presentation helped to identify the most effective formats.

3. Adaptation to different audiences. Segmentation made it possible to show adverts to those who were most interested in the product.

Effective advertising strategies for affiliates in this niche require constant analysis and optimisation. Different approaches may work differently depending on the season, competitive environment and trends. Flexibility and attention to detail are key success factors when scaling a campaign.

The importance of choosing the right audience for the bay

Another of the most important factors in a successful advertising campaign is the correct identification of the target audience. When promoting CryoSize, the key challenge was to find users who were not only interested in the topic of weight loss, but also ready to make a purchase. To do this, several levels of segmentation were used, taking into account the geography, behaviour and demographics of the audience. This approach allowed for the most accurate targeting and reduced the cost of customer acquisition.

The main GEO of the campaign is Ukraine, where demand for weight loss supplements remains consistently high. The best response was shown by women aged 30-55, interested in healthy eating, fitness and weight loss methods. Additionally, an audience including men was tested, but their conversion rate was lower. To get maximum effectiveness, we used traffic testing for supplements, analysing the reactions of different segments and adapting ads to their needs. How targeting was set up:

1. Similar audiences. Created on the basis of collected data about customers who have already made purchases.

2. Interests and behavioural targeting. Users who subscribe to fitness, diet and healthy lifestyle blogs were targeted.

3. Retargeting. Ads were shown to users who interacted with the site or adverts but did not complete a purchase.

4. Different age groups. Different age segments were tested, which helped to determine the most converting range.

Thanks to this audience research, we managed to increase the percentage of confirmed orders. Competent selection of targeting and regular data analysis allowed us to achieve high conversion rates and effectively allocate the advertising budget.

Campaign results: statistics and analysis

An advertising campaign to promote CryoSize via Facebook Ads yielded excellent results, confirming that well-built marketing of weight loss supplements can bring stable profits. A total of 3,325 leads were received during the bay period, of which 1,075 were confirmed. The average bid was $18-22, which is quite competitive for this niche. The uprule percentage was 34% – this is also a good result for this type of offer.

The total budget of the campaign was $9,856, while the final income reached $20,425. This resulted in a net profit of $10,569, which confirms the effectiveness of the advertising approaches used. The ROI (return on investment) of the campaign was approximately 100%, which is excellent, especially considering the testing of different strategies and optimisation of advertising costs.

The main conclusion from this campaign is that effective advertising strategies for partners with the right targeting and optimised creatives helped us achieve good results. Scaling up was based on identified conversion approaches, which helped us to maintain stable yields. Further campaign development may include testing new audiences and expanding ad formats to increase reach and revenue.

Tips for arbitrageurs working with weight loss and dietary supplements

Working in the niche of dietary supplements and weight loss products requires a comprehensive approach, where it is important to consider not only advertising creatives, but also proper audience testing. Selling supplements through Facebook can bring high income, but for this it is necessary to competently build a funnel of interaction with customers. The main focus should be on fine-tuning targeting, as well as using different retargeting strategies to maximise the reach of the interested audience.

To successfully market weight loss supplements, it is important to constantly test new approaches and optimise advertising campaigns. Working with Facebook Ads requires flexibility – if one creative stops working, you need to quickly find alternatives. It's worth testing different branding, content, product creatives and video ads, as well as adapting ads to the audience's behaviour. Here are some useful tips for arbitrageurs who work in the field of weight loss:

1. Start with testing. Before scaling, it's important to understand which bundles work best.

2. Use product creatives. Demonstration of the product in action gives a high response.

3. Work with retargeting. Many users do not make a purchase decision immediately, so you need to "bring them back".

4. Analyse your competitors. Successful strategies can be adapted and improved for your own offer.

5. Control the quality of traffic. Filter your audience to minimise untargeted clicks.

An effective arbitrage strategy is based on constant testing and prompt response to changes in advertising algorithms. The more attention is paid to analytics, bundle selection and budget optimisation, the higher the probability of stable results and increased profits.

In addition, it is important to take into account seasonal trends and audience behavioural factors. Interest in weight loss products increases during certain periods of the year, such as spring and summer, when people are looking to get in shape. However, marketing of weight loss supplements can be effective all year round if you tailor your advertising to the current needs of your audience. For example, in autumn you can focus on staying in shape after the holidays, and in winter you can focus on preparing for New Year's Eve celebrations. Flexibility in strategy and regular analyses of the effectiveness of slimming campaigns will help arbitrageurs achieve consistent results regardless of the season.

What went wrong and what could be improved

Analysing the results of the campaign, there are several points that could have improved its effectiveness. Although the advertising creatives showed good results, effective advertising strategies for partners imply a constant search for new approaches. In this case, more attention could have been paid to alternative promotion methods, such as integration with opinion leaders, doctors or celebrities. Such formats could increase the credibility of the product and increase the percentage of confirmed orders. Here are a few factors that could be improved in the future:

1. Use of Influencers. Connecting celebrities or bloggers working in the health and fitness niche.

2. Expert judgement. Testing an advertising format with doctors or nutritionists.

3. A variety of advertising channels. Supplementing the campaign with native publications in specialised groups.

4. Additional testing. Testing new types of lendings and offers targeting different customer needs.

Expanding ad formats and working with reputable sources could increase audience trust and conversion rates. Going forward, it's worth experimenting with new approaches to find stronger bundles and achieve even better results.

It is also important to take into account market dynamics and adapt advertising strategies according to trends. Adding interactive formats, such as quizzes or personalised recommendations, can increase audience engagement and increase the average check. You can also test different offer formats, such as offering discounts for subscriptions or bonus packages when ordering multiple units of a product. That's why constant optimisation and finding new solutions is key to successfully scaling your nutra campaigns.